5 Business Lessons From Yahoo!
By Jenna Lebel Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in...
View ArticleWhy Your Brand’s Account Got Hacked
By Mallorie Rosenbluth Unless you’ve been in a bubble that is impervious to social media news and crises, you’ve certainly heard about Burger King‘s and Jeep’s recent Twitter hacks. Brands everywhere...
View Article4 Reasons Why Your CEO Should Be On Twitter
By Michele Weisman On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.”...
View Article5 B2B Companies That Excel At Being Likeable
By Dane Cobain Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency,...
View ArticleIf You’re Not Excelling at Social Media, You’re Failing
By Barry Hott There are few industries that experience change as frequently and significantly as social media. In the social media world, hardly a week goes by without an upgrade to one or more...
View ArticleWhy Your Company’s Social Media is Failing
By Dave Kerpen The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s...
View ArticleWhy Foursquare Is More Than Just Badges
By Rachel Hadley I joined Foursquare three years ago because, while the thought of racking up points and badges never appealed to me, I was curious about the specials that they offered. (Who doesn’t...
View Article7 Reasons Why Social Media is an Absolute Must for Business Branding
By Velly Angelova Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays...
View ArticleFacebook Ads: Exciting Changes Coming Soon
By Tim Bosch A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar. What does “No More...
View ArticleConsumer + Brand 4eva: How to Spark Passion
By Theresa Braun “Only the quality of the product and the resonance a customer feels with the company can produce repeat business and brand loyalty.” – Ben & Jerry Human beings are drawn toward...
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