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5 Business Lessons From Yahoo!

By Jenna Lebel Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in...

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Why Your Brand’s Account Got Hacked

By Mallorie Rosenbluth Unless you’ve been in a bubble that is impervious to social media news and crises, you’ve certainly heard about Burger King‘s and Jeep’s recent Twitter hacks. Brands everywhere...

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4 Reasons Why Your CEO Should Be On Twitter

By Michele Weisman On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.”...

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5 B2B Companies That Excel At Being Likeable

By Dane Cobain Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency,...

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If You’re Not Excelling at Social Media, You’re Failing

By Barry Hott There are few industries that experience change as frequently and significantly as social media. In the social media world, hardly a week goes by without an upgrade to one or more...

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Why Your Company’s Social Media is Failing

By Dave Kerpen The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s...

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Why Foursquare Is More Than Just Badges

By Rachel Hadley I joined Foursquare three years ago because, while the thought of racking up points and badges never appealed to me, I was curious about the specials that they offered. (Who doesn’t...

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7 Reasons Why Social Media is an Absolute Must for Business Branding

By Velly Angelova Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays...

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Facebook Ads: Exciting Changes Coming Soon

By Tim Bosch A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar. What does “No More...

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Consumer + Brand 4eva: How to Spark Passion

By Theresa Braun “Only the quality of the product and the resonance a customer feels with the company can produce repeat business and brand loyalty.” – Ben & Jerry Human beings are drawn toward...

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